Beyond the Bubble
How Bubblegum Became Iconic
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+Publication Design
+Conceptualization
+Art Direction
+Branding and Naming
+Copywriting
+Ad Strategy and Design
Advertisements
Concept: The Bubble Effect
This campaign emphasizes how bubblegum has left a lasting imprint on modern culture. By highlighting its flavor innovation, and influence in baseball and fashion, the advertisements reveal that bubblegum is more than just a candy. The ads invite audiences to rediscover bubblegum’s unexpected history through the pop culture lens.