Beyond the Bubble
How Bubblegum Became Iconic
Bubblegum is more than a sweet treat, it’s an American icon with a history worth telling. Beyond the Bubble is a publication that uncovers the candy’s origins, evolution, and lasting impact, transforming it from a simple treat into a cultural symbol. Bubblegum’s influence stretches beyond its playful chew; it has shaped pop culture, fashion, and art for decades. This book gives the phenomenon the recognition it deserves, inviting readers to rediscover its legacy and the vibrant mark it has left on the world.
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Bubblegum has been a beloved part of American culture for years, yet its historical significance is often overlooked, leaving its influence unrecognized and under appreciated.
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There is a growing interest in uncovering the cultural impact of recognizable icons and exploring how they’ve shaped trends, art, and fashion over the years.
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Beyond the Bubble uncovers bubblegum's origins, evolution, and impact on pop culture, art, and fashion, displaying its lasting influence across generations.
Scope of Work:
+Editorial Design+Copywriting+Conceptualization+Art Direction+Naming and Logo+Ad Strategy and Design
The Bubble Effect
Advertisement Campaign
This campaign emphasizes how bubblegum has left a lasting imprint on modern culture. By highlighting its flavor innovation, and influence in baseball and fashion, the advertisements reveal that bubblegum is more than just a candy. The ads invite audiences to rediscover bubblegum’s unexpected history through the pop culture lens.
