Belle Drapé

Elegant Custom Fit Bras

Say goodbye to ill-fitting bras and hello to the perfect fit, on your terms. Belle Drapé transforms the bra-shopping experience for women with bigger breasts with an innovative "Try As You Buy" service, making it easy to find your ideal fit from the comfort of home. With a focus on customization, every woman can discover a bra tailored to her unique needs. Drawing inspiration from the timeless elegance of French lingerie, Belle Drapé offers a personalized, convenient, and stylish solution. Belle Drapé empowers women by providing bras that not only complement their fit but also their individual style preferences. The frustrations that women with larger breasts face, including limited store options, inconsistent sizing, and the difficulty of picking sizing when shopping online, are eliminated.

  • Women with larger breasts often face challenges when shopping for bras, including limited in-store options, inconsistent sizing, and difficulty finding ideal fits online.

  • Women with larger breasts seek bras that balance comfort, support, and style, ensuring they feel confident and comfortable while fitting their unique needs.

  • Belle Drapé reimagines bra shopping with its innovative "Try As You Buy" service, empowering women to find the perfect fit for them without ever leaving their home.

Scope of Work:

+Branding
+Naming and Logo
+Conceptualization
+Art Direction
+Ad Strategy and Design
+Copywriting
+Website Design
+Collateral Design

Imagine…

Advertisement Campaign

These advertisements show how Belle Drapé revolutionizes the bra shopping experience, inviting audiences to imagine a world where comfort, style, and freedom align effortlessly. By highlighting common bra shopping frustrations, the ads reveal that finding the perfect fit doesn’t have to be stressful or overwhelming.

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Food Packaging / Campanella

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Editorial Design / Beyond the Bubble