Campanella
Specialty Nut Pestos
Elevate your cooking with Campanella, an innovative take on pesto that showcases the versatility of nuts. The line re imagines traditional pesto by emphasizing the distinct flavor profiles of thoughtfully selected nuts, offering bold and contemporary options. Each flavor features a hero nut, whether it’s the bold, spicy pistachio, the earthy, robust walnut, or the smooth, creamy cashew, blended with complementary ingredients to enhance and transform your dishes. Packed with healthy fats, antioxidants, and essential nutrients, these nuts provide not only rich flavor, but also health benefits that support heart health, brain function, and overall wellness. These are not just sauces; they are dynamic flavor experiences that push the boundaries of what pesto can be.
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The current pesto market is saturated with many traditional basil and pine nut combinations, leaving little room for fresh perspectives on the classic sauce.
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Cashews, hazelnuts, pistachios, and walnuts are all nutrient-dense nuts offering unique health benefits, making them desirable options to use in pesto.
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Campanella breaks the mold, highlighting unique nut choices, paired with vibrant ingredients that inspire creativity in the kitchen. This reinvention of tradition offers a fresh, modern take on a beloved classic.
+Packaging DesignScope of Work:
+Illustration +Art Direction+Conceptualization+Food Styling+Naming and Logo +Copywriting+Ad Strategy and Design
Meet the Nut
Advertisement Campaign
This concept engages audiences by showcasing the distinct qualities of different nuts, demonstrating how they bring out bold new flavors in our pestos. Whether it’s the creamy cashew that "smooths things over" or the spicy pistachio that "brings the heat," the ads invite viewers to learn how each nut makes a truly one-of-a-kind pesto experience, sparking their curiosity and excitement.
